Luke Schaller

Building at the edge of software, product, and business.

Computer Science student and builder focused on shipping software, improving systems, and thinking commercially about how technology creates leverage.

Years Building
4+
Internships
3
Senior @ Texas A&M
CS + Business
Product
Code
Business
Performance
How I Operate

Three principles behind how I operate.

ENGINEERING

Build Products

I focus on shipping real systems. From idea to deployment, the goal is always software that runs in production and solves real problems.

BUSINESS

Think Commercially

Technology without business context is just a hobby. I approach projects with market awareness, distribution thinking, and a focus on creating real leverage.

DISCIPLINE

Perform Relentlessly

Sport shaped how I operate. Discipline, intensity, and consistency from training carry directly into how I build and learn.

Selected Work

Projects and work that tell the story.

Projects, systems, and achievements across technology, business, and performance.

Product / Web / Business Impact

Landing Growth & Product Systems

Product, engineering, and commercial outcomes.

Worked on Landing’s website and product experience across SEO, UX, compliance, and guest onboarding. Helped drive the highest organic traffic in over a year, supported a full company rebrand, and launched an automated SMS door-code feature that reduced hundreds of support calls.

Next.jsUXSEOProductSystems
Full-Stack Product Build

Panda Express POS System

Led development of a full-stack POS system modeled after real restaurant operations. Built backend services, database architecture, and ordering interfaces while coordinating a small engineering team.

Vue.jsDjangoPostgreSQLAWSAgile
Business / Strategy / Competition

Mays Business Immersion Winner

Won the Mays Business School Business Immersion competition by developing and pitching a strategy to improve a real company’s growth and operations. Recognized for combining technical thinking with business strategy.

StrategyBusinessOperationsLeadership
Athlete / Performance Engineering

Hybrid Endurance Racing

Performance systems and disciplined execution.

Competitive HYROX Pro athlete and endurance racer. Current PRs include a 1:13:31 HYROX Pro finish and a 1:37:01 half marathon, built through structured training and endurance competition.

HYROXEnduranceStrengthPerformanceDiscipline
Experience

Where I've built and operated.

A track record of shipping, learning fast, and operating inside high-performance environments.

SUMMER & FALL 2025

Technology Intern

Landing

Worked on high-leverage initiatives across SEO, UX, compliance, and guest onboarding. Helped drive the company’s highest organic traffic in over a year, supported a full website rebrand, and launched an automated SMS check-in system that reduced hundreds of support calls.

ProductSEOUXSystemsStartup
SUMMER 2024

Security Operations Intern

ReliaQuest

Processed over 100,000 alerts, helped identify and mitigate more than 30 categories of security risk, and built automation workflows that filtered false positives and accelerated response time for true incidents.

AutomationSecurityOperationsSystemsCommunication
SUMMER 2022

Intern

Lift Foils

Built and deployed warehouse labeling and barcode systems tracking more than 100 hydrofoils, improving inventory visibility, traceability, and production flow.

OperationsSystemsInventoryExecution
Current Focus

Current priorities.

The projects, skills, and disciplines I'm focused on right now.

ACTIVE

Building DiscoveryIQ

Building a technical discovery analyzer that turns messy customer discovery into clearer insight, stronger pattern recognition, and better product decisions.

LEARNING

Building Sales & GTM Fluency

Building stronger sales and go-to-market instincts through focused study of discovery, positioning, and the business side of technical products.

EXPLORING

Exploring AI Workflows

Exploring how AI tools can accelerate prototyping, research, and execution across product work, learning systems, and day-to-day leverage.

TRAINING

Training for HYROX

Training for HYROX while building the endurance, discipline, and output capacity that carries over into everything else.

Beyond Code

Range that compounds the work.

The same mindset behind my engineering shows up in business, performance, and entrepreneurship.

Business / GTM

Business thinking, not just code

My internship at Landing pushed me to think beyond implementation. I started focusing on traffic, visibility, user experience, and how technical work drives qualified leads and customer outcomes.

Performance / HYROX

High-output habits and systems

Training for HYROX made me obsessive about consistency, pacing, recovery, and output. That same performance mindset shapes how I approach work and learning.

Entrepreneurship

Builder-first mindset

From co-founding an Amazon FBA business to winning a Business Immersion case challenge, I’m drawn to building, iterating, and solving problems where engineering and business intersect.

Contact

Let's connect.

If you're building something interesting, hiring technical operators, or want to exchange ideas, I'd be glad to talk.

Luke Schaller

Software, systems, and operator thinking.

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