Build Products
I focus on shipping real systems. From idea to deployment, the goal is always software that runs in production and solves real problems.
Computer Science student and builder focused on shipping software, improving systems, and thinking commercially about how technology creates leverage.
I focus on shipping real systems. From idea to deployment, the goal is always software that runs in production and solves real problems.
Technology without business context is just a hobby. I approach projects with market awareness, distribution thinking, and a focus on creating real leverage.
Sport shaped how I operate. Discipline, intensity, and consistency from training carry directly into how I build and learn.
Projects, systems, and achievements across technology, business, and performance.
Product, engineering, and commercial outcomes.
Worked on Landing’s website and product experience across SEO, UX, compliance, and guest onboarding. Helped drive the highest organic traffic in over a year, supported a full company rebrand, and launched an automated SMS door-code feature that reduced hundreds of support calls.
Led development of a full-stack POS system modeled after real restaurant operations. Built backend services, database architecture, and ordering interfaces while coordinating a small engineering team.
Won the Mays Business School Business Immersion competition by developing and pitching a strategy to improve a real company’s growth and operations. Recognized for combining technical thinking with business strategy.
Performance systems and disciplined execution.
Competitive HYROX Pro athlete and endurance racer. Current PRs include a 1:13:31 HYROX Pro finish and a 1:37:01 half marathon, built through structured training and endurance competition.
A track record of shipping, learning fast, and operating inside high-performance environments.
Worked on high-leverage initiatives across SEO, UX, compliance, and guest onboarding. Helped drive the company’s highest organic traffic in over a year, supported a full website rebrand, and launched an automated SMS check-in system that reduced hundreds of support calls.
Processed over 100,000 alerts, helped identify and mitigate more than 30 categories of security risk, and built automation workflows that filtered false positives and accelerated response time for true incidents.
Built and deployed warehouse labeling and barcode systems tracking more than 100 hydrofoils, improving inventory visibility, traceability, and production flow.
The projects, skills, and disciplines I'm focused on right now.
Building a technical discovery analyzer that turns messy customer discovery into clearer insight, stronger pattern recognition, and better product decisions.
Building stronger sales and go-to-market instincts through focused study of discovery, positioning, and the business side of technical products.
Exploring how AI tools can accelerate prototyping, research, and execution across product work, learning systems, and day-to-day leverage.
Training for HYROX while building the endurance, discipline, and output capacity that carries over into everything else.
The same mindset behind my engineering shows up in business, performance, and entrepreneurship.
My internship at Landing pushed me to think beyond implementation. I started focusing on traffic, visibility, user experience, and how technical work drives qualified leads and customer outcomes.
Training for HYROX made me obsessive about consistency, pacing, recovery, and output. That same performance mindset shapes how I approach work and learning.
From co-founding an Amazon FBA business to winning a Business Immersion case challenge, I’m drawn to building, iterating, and solving problems where engineering and business intersect.
If you're building something interesting, hiring technical operators, or want to exchange ideas, I'd be glad to talk.
Luke Schaller
Software, systems, and operator thinking.
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